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What actually works in paid ads.

Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.

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AI Creative
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Cover image for LLM-written ad copy: a 6-month performance comparison
AI Creative· 4 min

LLM-written ad copy: a 6-month performance comparison

We ran human-written ads against AI-written ads on the same campaigns for 6 months. The results weren't what either side of the debate predicted.

AdControlCenter Team ·