Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
How to Import Ads in Bulk into Facebook (Meta Ads Manager): A Step-by-Step Guide
Meta Ads Manager can build a whole campaign from a single spreadsheet — no clicking through the ad builder ad by ad. This guide shows how bulk import works, how to prepare the file, and how AdControlCenter hands you a bundle that's already formatted and ready to import.
Meta Pixel & Conversions API: A Practical Setup Guide for Better Tracking
Most advertisers running Meta ads are flying half-blind — here's how to wire up Pixel and Conversions API together so your attribution actually reflects reality.
Facebook Campaign Optimization: How to Escape the Learning Phase
The learning phase isn't a warm-up lap — it's the most expensive stretch of any Facebook campaign, and most advertisers make it longer than it needs to be.
Facebook Ads Budget Leaks: The Traps That Quietly Waste New Advertisers' Money
Most new Facebook advertisers aren't losing money to bad creative — they're losing it to invisible structural mistakes that Meta's defaults quietly encourage.
Facebook Ad Account Banned? How to Prevent It and What to Do to Recover
A banned Facebook ad account can kill your revenue overnight — here's exactly why it happens, how to stop it before it does, and what to do if you're already locked out.
Why Is Facebook Spending More Than My Daily Budget? The Overspend Trap, Explained
I set a $30 daily budget on Facebook. By morning it had spent $90 on bot-grade traffic — 100% bounce, 0.7 seconds on site. Here's why Facebook spends more than your daily budget, what the Advantage+ and Audience Network defaults really do, and how to set a hard cap so it can't happen again.