The Brief
Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
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Google Ads
· 3 articles
google ads· 10 min
How to Pick the Right Google Ads Bidding Strategy (And Not Kill Your Account)
Most accounts fail Smart Bidding not because the algorithm is broken, but because they switch strategies before the machine has enough signal to work with.
AdControlCenter Team ·
google ads· 4 min
The Real Cost of Google Ads — and How to Stop Bleeding Money
Most accounts waste 20–40% of their Google Ads spend on traffic that was never going to convert. Here's where the leaks are and how to plug them in 30 minutes.
AdControlCenter Team ·
google ads· 4 min
The 17 negative keywords that fix 80% of Google Ads waste
Most accounts have the same 17 negative keywords missing. Add them all in 5 minutes and recover 20–40% of wasted spend on average.
AdControlCenter Team ·