The Brief
Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
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Google Ads
· 2 articles
google ads· 4 min
The Real Cost of Google Ads — and How to Stop Bleeding Money
Most accounts waste 20–40% of their Google Ads spend on traffic that was never going to convert. Here's where the leaks are and how to plug them in 30 minutes.
AdControlCenter Team ·
google ads· 4 min
The 17 negative keywords that fix 80% of Google Ads waste
Most accounts have the same 17 negative keywords missing. Add them all in 5 minutes and recover 20–40% of wasted spend on average.
AdControlCenter Team ·