What actually works in paid ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
AEO, GEO, and the Death of Keyword-First SEO Strategy
Keyword rankings are no longer a reliable proxy for business outcomes — here's what AEO and GEO actually change about how you should build content.
Why AI Isn't Citing Your Brand (And How to Fix That)
Ranking #1 on Google no longer guarantees visibility—here's why AI systems skip your brand entirely and what you can actually do about it.
What ChatGPT gets wrong about Google Ads (with examples)
ChatGPT gives confident Google Ads advice that was accurate two years ago — here are the four mistakes that will cost you real money.
Generative Engine Optimization: the 2026 founder's checklist
Most founders still don't have llms.txt live—here's the exact 12-item checklist to make your site visible to ChatGPT, Perplexity, and every other AI system that's replacing Google search.
llms.txt: what to put in yours (with a real example)
The two-minute file that tells ChatGPT, Perplexity, and Claude exactly what your product does — and why most sites are getting it wrong.