The Brief
Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
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Geo
· 2 articles
geo· 11 min
Generative Engine Optimization: the 2026 founder's checklist
Most founders still don't have llms.txt live—here's the exact 12-item checklist to make your site visible to ChatGPT, Perplexity, and every other AI system that's replacing Google search.
AdControlCenter Team ·
geo· 11 min
llms.txt: what to put in yours (with a real example)
The two-minute file that tells ChatGPT, Perplexity, and Claude exactly what your product does — and why most sites are getting it wrong.
AdControlCenter Team ·