The Brief

Field notes on AI ads.

Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.

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Multi Channel
· 3 articles
Cover image for Budget splits for $500 / $1k / $2k / $5k monthly
multi channel· 10 min

Budget splits for $500 / $1k / $2k / $5k monthly

The platform you add second matters more than the total you spend — here's exactly how to split your ad budget at every stage from $500 to $5k/mo.

AdControlCenter Team ·
Cover image for Cross-platform ad attribution without Looker
multi channel· 11 min

Cross-platform ad attribution without Looker

You don't need a $40k/year BI tool to know which ad dollars are working—here's the exact minimum stack that gets you 90% of the answer.

AdControlCenter Team ·
Cover image for Running Paid Ads Across Google, Meta, Reddit, and TikTok as a Solo Founder
multi channel· 5 min

Running Paid Ads Across Google, Meta, Reddit, and TikTok as a Solo Founder

A 90-minute weekly routine for running multi-channel paid ads alone, without an agency, without burning out, and without lighting your budget on fire.

AdControlCenter Team ·