Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
Reddit Ads cost benchmarks, Q2 2026
Real CPC, CPM, and CTR numbers for Reddit Ads by category, subreddit size, and format — so you know whether your campaign is expensive or just Reddit.
Why your Reddit ad isn't getting impressions — a debug guide
Zero impressions on Reddit ads almost never means Reddit isn't working — it means one of five specific, fixable things is broken in your setup.
Subreddit research that actually works (vs the lazy way)
Most Reddit advertisers pick subreddits by typing their category into the search bar and clicking the first five results — here's why that reliably burns budget, and what to do instead.
51 Reddit ads, labeled: what visual pattern actually wins
We hand-labeled 51 real Reddit ads good/fair/bad, then cross-checked against our image-generation pipeline — here's the exact visual pattern that separates the top 15 from everything else.