Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
Google's AI Mode Is Eating Your Traffic — Here's What to Do
Google's AI Mode answers queries before users ever reach your site — here's the exact playbook for reclaiming traffic and converting the clicks that still exist.
Google AI Mode Ads & AI Max: What Advertisers Must Do Now
Google is wiring ads directly into AI Mode search results and handing AI Max control over your targeting — here is exactly what to audit before both changes cost you.
Google Ads in AI Mode: What Early Testing Actually Shows
AI Mode is live, ads are showing inside it, and most accounts are optimizing for the wrong signals entirely.
How to Scale Google Ads Past $10k/Month Without Wrecking ROAS
Most Google Ads accounts break at the $10k/month threshold not because the product stopped working, but because the bidding strategy was never built to scale.
Google PMax: What You Can Actually Control (And What You Can't)
PMax hands Google the wheel — here's the exact list of levers you still own, and how to use them before the algorithm makes decisions you can't reverse.
PMax Demystified: Asset Groups, Bidding, and What You Can Control
PMax isn't a black box you accept — it's a system with real levers, and most advertisers are pulling the wrong ones.
Google Ads Bidding and Campaign Structure: What Actually Works
Most Google Ads accounts are structured around Google's preferences, not yours—here's how to rebuild around signal quality and budget control.
Google Ads Structure for Beginners: From Zero Clicks to Real Results
Most first campaigns get zero clicks not because the ads are bad, but because the structure is broken before the first dollar is spent.
AI Max for Google Ads: Is It Actually Ready to Use in 2026?
AI Max promises to rewrite how Search campaigns work — but practitioners running real budgets are still hedging, and their hesitation is worth taking seriously.
How to Scale Google Ads Spend Without Blowing Out Your CPCs
Most Google Ads accounts don't have a budget problem — they have a structure problem that makes every new dollar more expensive than the last.