Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
Meta Ads Structure in 2025: CBO vs ABO, Ad Sets, and Creative Count
Most Meta campaigns fail not because of bad creative but because of broken structure — here's the exact framework we use and why consolidation almost always wins.
Why Meta's AI Hijacks Your Budget (And How to Fight Back)
Meta's algorithm is funneling entire campaign budgets into a single ad, making unsanctioned AI edits to your creative, and leaving proven winners at zero spend — here's the exact structural fix.
Reddit Ads: Honest ROI Breakdown After Testing $1,000+ in Spend
Two founders spent over $1,000 each on Reddit Ads and hit the same wall—here's what the data actually showed about CPCs, targeting, and where the platform is genuinely worth it.
Meta Ad Account Disabled or Banned? Here's Your Recovery Playbook
Meta bans, payment flags, and broken review loops are killing ad accounts daily — here's the exact sequence to diagnose, appeal, and get back to spending.
Meta Ads Billing Headaches: Cash Flow, Invoices, and EU Accounting
Meta's shift to monthly invoicing and its opaque EU VAT handling are quietly compressing agency margins and giving EU founders an accounting nightmare — here's what's actually happening and how to fight back.
Meta Account Locked, Banned, or Broken? Here's How to Recover
Meta's automated systems can lock your ad account in minutes with no human in sight — here's the exact recovery path that actually works.