Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
9 ways to multiply one product image into a full ad set
One product photo is enough raw material for a complete, platform-ready ad set — here are the exact nine templates we use to get there.
The 2026 Guide to AI in Paid Advertising
A pragmatic field guide to where AI is actually working in paid ads — and where it's still hype dressed up in a press release.
How AI Image Generation Is Changing Ad Creative
Three years ago a single ad image cost $200 and a week. Today it costs ten cents and ten seconds. The economics of testing changed completely — but most operators are still running creative like it's 2023.
We tested 4 image models on the same ad — here's what won
Flux Pro, Imagen 3, Grok, and Nano Banana Pro on the same brief. The winner wasn't the one we expected, and the loser was a surprise too.
Conversion Tracking Setup: GTM, GA4, and Offline Imports Explained
Most founders running paid ads are flying blind — not because they lack tools, but because GTM, GA4, and offline imports are all firing and none of them agree.
Welcome to the AdControlCenter blog
We're starting a blog. Here's why, and what to expect.
LLM-written ad copy: a 6-month performance comparison
We ran human-written ads against AI-written ads on the same campaigns for 6 months. The results weren't what either side of the debate predicted.
The Real Cost of Google Ads — and How to Stop Bleeding Money
Most accounts waste 20–40% of their Google Ads spend on traffic that was never going to convert. Here's where the leaks are and how to plug them in 30 minutes.
The 17 negative keywords that fix 80% of Google Ads waste
Most accounts have the same 17 negative keywords missing. Add them all in 5 minutes and recover 20–40% of wasted spend on average.