What actually works in paid ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
Ads Active but Not Spending? The Zero-Delivery Fix for Meta and Google
Zero spend with no error message is one of the most expensive silences in paid ads — here's the exact diagnostic checklist for Meta and Google.
Budget splits for $500 / $1k / $2k / $5k monthly
The platform you add second matters more than the total you spend — here's exactly how to split your ad budget at every stage from $500 to $5k/mo.
AI agents for PPC: what they can and can't do in 2026
AI agents can already run bid loops and flag broken creative — but the founders who handed them full autonomy last year are quietly taking back the wheel.
The 2026 Guide to AI in Paid Advertising
A pragmatic field guide to where AI is actually working in paid ads — and where it's still hype dressed up in a press release.
Welcome to the AdControlCenter blog
We're starting a blog. Here's why, and what to expect.
Running Paid Ads Across Google, Meta, Reddit, and TikTok as a Solo Founder
A 90-minute weekly routine for running multi-channel paid ads alone, without an agency, without burning out, and without lighting your budget on fire.