Field notes on AI ads.
Original research, opinions, and tactics on AI in paid advertising — from the team building AdControlCenter.
9 ways to multiply one product image into a full ad set
One product photo is enough raw material for a complete, platform-ready ad set — here are the exact nine templates we use to get there.
The 2026 Guide to AI in Paid Advertising
A pragmatic field guide to where AI is actually working in paid ads — and where it's still hype dressed up in a press release.
How AI Image Generation Is Changing Ad Creative
Three years ago a single ad image cost $200 and a week. Today it costs ten cents and ten seconds. The economics of testing changed completely — but most operators are still running creative like it's 2023.
We tested 4 image models on the same ad — here's what won
Flux Pro, Imagen 3, Grok, and Nano Banana Pro on the same brief. The winner wasn't the one we expected, and the loser was a surprise too.
Welcome to the AdControlCenter blog
We're starting a blog. Here's why, and what to expect.
LLM-written ad copy: a 6-month performance comparison
We ran human-written ads against AI-written ads on the same campaigns for 6 months. The results weren't what either side of the debate predicted.
The Real Cost of Google Ads — and How to Stop Bleeding Money
Most accounts waste 20–40% of their Google Ads spend on traffic that was never going to convert. Here's where the leaks are and how to plug them in 30 minutes.
